It's great to take a shot back at the "Evil Empire" of Canadian Conservatism... The ads are short and to-the-point, and have great visuals. Great job by our new "year-round campaign team", lol...
Now we hope they follow the same strategy that we're following in taking the battle to "Harper territory" in our latest tour... Let's run our ads during programs that Harper would run his ads (hit his target demographic: the "not caring to be more-informed" and "Tim-Horton-y crowd"):
- During Hockey Night in Canada
- On talk radio
- On Sports radio stations
- During sports events
If you really want to take the battle to Harper, running our ads on the 10pm CBC National News won't help that much...